UPIM is a department store that is a reference point for accessible shopping with service and value for money, designed to meet the real needs of families. UPIM has over 400 stores, including points of sale dedicated to kids’ clothing, located in city centers, shopping malls, and residential areas all over Italy. A focus on contemporary styles and real lives, listening to the requirements of families and the actual needs of its customers are all things that make UPIM such a familiar everyday presence in homes, as well as a genuine point of reference in the areas where it has a presence. UPIM’s ranges include women’s fashion and kids’ clothing with its Blukids brand, including Baby (0-36 months), Kids (2-8 years), and Junior (9-15 years) collections, which stand out for their use of natural fibres. Upim also sells homeware under its Croff brand name. Many of UPIM’s clothing and underwear items are made in Biocotton (grown without using synthetic agricultural chemicals), which has Oeko-Tex certification to guarantee that chemicals are not used to make the clothing. The company is part of the Better Cotton Initiative.

UPIM’s Malta store is located in Tower Road, Sliema.