Men Underwear

The CR7 collection embodies the elements Cristiano Ronaldo believes are essential to a balanced life. Structure and playfulness are complimented by style and enduring performance. The brand is also committed to the environment and has set the bar high in men's fashion, using many sustainable methods, and natural materials, to produce responsibly made beautiful clothing. CR7 Malta can be found at our Salsa store in Tower Road, Sliema.


Cristiano Ronaldo's successful career is the result of dedication, extreme talent, and a commitment to high-calibre play. CR7 products are modelled after these essentials. CR7 uses quality materials for structure, breathability, and versatility. Whether on the field or watching a game from your couch, our designs perform the job they were built for - with style and comfort.


The CR7 Underwear Collection combines modern fashion and absolute quality. New York-based fashion designer, Richard Chai, and long respected Danish manufacturer, JBS Textile Group, have fused their vision and talents together to produce expertly made and visually appealing products catering to men of all ages, all over the world.


JBS Textile Group, established in 1939, are leading underwear manufacturer in Scandinavia. Longevity has come to JBS because of its passion and commitment to four core values; comfort, quality, innovation, and individuality. The CR7 brand is unique in that it merges the celebrity of world-renowned soccer player, Cristiano Ronaldo, with evolving styles, materials, and solid design. At CR7, their history and experience are an assurance of quality - that's their commitment to you.

CR7 Malta can be found at our Salsa store in Tower Road, Sliema.